OUR FUTURE WARDROBE
In summary, we will still need a decent sized wardrobe. But a more sustainable and long-term one. And preferably a flexible storage system that we can adapt to our changing needs and that utilizes our living space to the maximum. Because it is not just about Mother Earth feeling better by getting a more sustainable wardrobe. It is also about our mental health, as I think we feel bad from the disposable product mentality and the short lifespan of goods when we do not value what we have. We have to be better at that.
Nina Campioni, fashion journalist
Anders Larsson is an award-winning architect, active in both Sweden and Denmark. Runs ALoCo architectural firm.
Nina Campioni is a journalist, author and presenter. She is one of Sweden's largest fashion bloggers with experience from magazines, Swedish Television and has her own podcast.
Caroline Stark is a real estate agent and partner at one of Sweden's largest real estate firms, Bjurfors. With extensive experience of selling both villas and condominiums in south of Sweden.
Jörgen Ramnelöv is a trend scout and works at the external analysis and trend agency Docere, which carries out analysis assignments, training and runs the trend site Buzzter.
Jannice Wistrand is a Feng Shui consultant and certified interior designer. She is the founder of the consulting company Add Simplicity and her blog Simplicity is one of the Nordic region's largest in interior design.
Ella Johansson is Professor of European Ethnology at the Department of Cultural Anthropology and Ethnology at Uppsala University. Previous positions include Humboldt University, Berlin and the Swedish College of Advanced Studies in Uppsala.
Christine Dalman has been working with Elfa for the past 30 years and is Elfa’s Senior PR Specialist and Storage Expert.