Alternate Text


Welcome to Studio Elfa

What trends, needs and challenges are needed when it comes to storage solutions? And how does the need for storage change over the course of life?

 Studio Elfa is our unpolitical think tank where these issues have been explored by gathering insights from customers and consumers. Here, we also hold conversations with and gather foresights from leading experts in architecture, fashion, interior design, trend analysis, ethnology, and the real estate industry.

This year's contributors to Studio Elfa are Nina Campioni, fashion journalist, Anders Larsson, architect, Jannice Wistrand, certified interior designer, Jörgen Ramnelöv, trend forecaster, Jenny Stenberg, CEO of Fastighetsmäklarföreningen, Caroline Stark, real estate broker, Ella Johansson, professor in European Ethnology, and Christina Dalman, storage expert at Elfa. In the form of chronicles, their observations have been collected in a small booklet.

Please read and be inspired by their forecasts and visions about i.e. the future of living, historical and economic perspectives on storage solutions and the impact of climate change on our consumption behaviour and lifestyle.


Download the chronicles here

Alternate Text

Alternate Text

Guest expert, Anders Larsson, Architect

“We are now beginning to see a trend in storage becoming increasingly important. A walk-in-closet and a kitchen island is something that many people wish for. Flexible wardrobes with sliding doors provide much better storage than regular wardrobes. And having good and well-planned laundry areas in the apartment’s bathroom is popular and provides comfort. “

Anders Larsson, Architect

Alternate Text

Read more about Studio Elfa’s experts

Anders Larsson

Anders Larsson is an award-winning architect, active in both Sweden and Denmark. Runs ALoCo architectural firm.

Nina Campioni

Nina Campioni is a journalist, author and presenter. She is one of Sweden's largest fashion bloggers with experience from magazines, Swedish Television and has her own podcast.

Caroline Stark

Caroline Stark is a real estate agent and partner at one of Sweden's largest real estate firms, Bjurfors. With extensive experience of selling both villas and condominiums in south of Sweden.

Jörgen Ramnelöv

Jörgen Ramnelöv is a trend scout and works at the external analysis and trend agency Docere, which carries out analysis assignments, training and runs the trend site Buzzter.

Jannice Wistrand

Jannice Wistrand is a Feng Shui consultant and certified interior designer. She is the founder of the consulting company Add Simplicity and her blog Simplicity is one of the Nordic region's largest in interior design.

Ella Johansson

Ella Johansson is Professor of European Ethnology at the Department of Cultural Anthropology and Ethnology at Uppsala University. Previous positions include Humboldt University, Berlin and the Swedish College of Advanced Studies in Uppsala.

Jenny Stenberg

Jenny Stenberg, CEO of the member and industry organization Real Estate association with a background as a senior lawyer and leader.