Elfa Insights

Elfa's think tank delves into topics and trends with the help of leading experts and consumer research.

Generations and consumption

Alla behöver tak över huvudet, men hur ska det som finns under taket se ut? Trots att en del trender drar åt nomadhållet, att många flyttar ut från städerna och försöker göra sig oberoende från andra, kommer hemmet i någon form alltid att vara viktigt.

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A woman and child are sitting painting a paper that is stuck to the wall.

Generations and consumption

Our consumption patterns, habits and values are influenced to a large extent by the environment in which we grew up and they also affect the way we develop as people. It is a topic that has interested scientists for years, and it interests us at Elfa too. What role does the era in which we grew up play in our consumption habits? And what significance does this have for the storage in our home?

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Office items on Elfa’s shelving system in a home office.

Home office

Working from home is here to stay – as is the home office. To make remote working effective and comfortable over the long term, it is essential to have space and storage in the home, which not everyone has today. When setting up a home office for regular use, it is important to plan the spaces in your home.

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Plug-in shelf with retro decorations on a wallpapered wall.

Your personal space

For us at Elfa, a personal home is an organised and harmonious place where you feel secure and comfortable and can relax. It requires some time and effort to create that sense of ease and well-being that allows you to be yourself; you may need to sort out your belongings, improve your storage arrangements or refurnish your rooms.

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An open wardrobe system with clothes, shoes and woven baskets.

Sustainable wardrobe

When it comes to sustainability, it is best to wear what you already own and make sure it lasts longer. So it’s smart to invest in good-quality clothing with enduring designs that will remain in style and stand the test of time. It is also extremely important to care for your clothing and store it correctly.

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A home office with Elfa’s classic wall-mounted “Sparring” shelving system, a black office chair and a wooden stool.

Major renaissance for the home

Our home has become the centre of our lives. It’s where we work, spend time with the family, exercise, eat our meals and relax – multifunctional, 24/7 spaces, quite simply.

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