Elfa Insights

Elfa's think tank delves into topics and trends with the help of leading experts and consumer research.

Generations and the future

What role does the era in which we grow up play in our lifestyle habits? And what significance will this have for the storage in our homes in the future?

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Generations and housing

We all need a roof over our heads, but how should everything under that roof look? Some trends may lean nomadic, and many people are moving out of cities and trying to become independent of one another, but the home in some form will always be important.

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Generations and consumption

Our consumption patterns, habits and values are influenced to a large extent by the environment in which we grew up and they also affect the way we develop as people. It is a topic that has interested scientists for years, and it interests us at Elfa too. What role does the era in which we grew up play in our consumption habits? And what significance does this have for the storage in our home?

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Home office

Working from home is here to stay – as is the home office. To make remote working effective and comfortable over the long term, it is essential to have space and storage in the home, which not everyone has today. When setting up a home office for regular use, it is important to plan the spaces in your home.

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Your personal space

For us at Elfa, a personal home is an organised and harmonious place where you feel secure and comfortable and can relax. It requires some time and effort to create that sense of ease and well-being that allows you to be yourself; you may need to sort out your belongings, improve your storage arrangements or refurnish your rooms.

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Den hållbara garderoben

Att använda de plagg som du redan äger och att se till att de lever länge är bäst ur ett hållbarhetsperspektiv. För att de ska göra det kan det vara en idé att investera i kvalitativa och tidlösa plagg som håller över tid. Det är även oerhört viktigt med rätt förvaring och att man vårdar dem.

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Major renaissance for the home

Our home has become the centre of our lives. It’s where we work, spend time with the family, exercise, eat our meals and relax – multifunctional, 24/7 spaces, quite simply.

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