Terms of use

Welcome to Elfa’s website. The following terms and conditions of use apply to the website, and we kindly ask you to read them carefully.

The terms and conditions contain information about how to use the content of the website, how we treat your personal data, and how cookies are used on the website. References below to "Elfa", "us" or "we" are references to Elfa International AB, which is the provider of this website, and/or other companies in the Elfa Group. Elfa's website and these terms of use are provided in accordance with Swedish law.


Copyright and other intellectual property rights

Information about copyright and trademarks

All rights to the content of the website, such as texts, graphics, logos, images, video clips, audio files, and software belong to Elfa or third parties and are protected by Swedish and international intellectual property law. All rights are reserved.

The content of the site is provided as a service to you and may only be used in accordance with the conditions set out below. By downloading material from the website, you accept the terms.

The unauthorized use or distribution of the content on the website, may violate copyright and/or other Swedish or international law and may be subject to legal action.

Use of Elfa’s trademark

Elfa’s trademark and brand may only be used in accordance with these terms and conditions or after you have obtained Elfa's written approval. The use of Elfa's brand in advertising and marketing Elfa's products and services requires prior written approval.

Use of the content on the website

The site and its contents may not be modified, transmitted, reproduced, published, licensed, transferred, sold, or used for any other commercial purpose without Elfa’s prior written approval.

Elfa allows you to make temporary copies of content on this website, where necessary. You may also print content from the website within reasonable limits for personal use and link to our site. Any other use of the information on the website is prohibited.

When making copies of the information on the website, you must not modify the information or delete information about the copyright or Elfa's name.



The information on the website is general and should not be used as the single and sole reason for deciding on important issues. We are constantly working to ensure that the website is accurate, complete, and up to date, but there is always a risk, for example, that typos, external influences, and technical errors result in misleading information. This means that Elfa cannot guarantee and does not accept liability for the content or accuracy of the information is always correct, complete, and up to date.

If Elfa provides a link to a third-party website, this link is only intended to assist the user and Elfa does not accept liability for the content or accuracy of the information on such a website.



Elfa may change these terms of use at any time, choose to display or remove posts and content on the website and/or close the website. If the terms and conditions of use change you will be informed of this by a new version being posted on the website. Therefore, we ask you to keep us updated regarding any new versions of the terms and conditions.


Privacy policy and processing of personal data


Your privacy is important to us and we strive for a high level of protection in all processing of personal data. Within the EU/EEA, the General Data Protection Regulation (GDPR)1 applies, from May 2018.

In accordance with applicable data protection legislation, Elfa International AB, or the company otherwise specified as data controller, is responsible for the processing of your personal data as set out below. If you have any questions about this information, or if you want to exercise any of your rights as set out below, please contact Elfa: dataprotectionofficer@elfa.com

Collection and processing of personal data

The term personal refers to such information which, directly or indirectly, may refer to you as an individual. Examples of such data are name, image, social security number, contact details, competition entries, selections made, behavior, or IP address. Personal data processing refers to any action that we or a third party that we have engaged in taking with the personal data, such as collection, registration, and storage.

Personal data may only be processed for specified and explicitly stated purposes and may not be processed for any purposes that go beyond these purposes. At Elfa, we process personal data that you have given for the purpose of administering inquiries from/with you, as well as providing information and service in connection with such inquiries and agreements.

Your personal data may also be used for marketing and follow-up as well as for our sales and product development with the aim of improving our products and services. In the event that you do not wish to receive marketing and/or offers, please contact Elfa: dataprotectionofficer@elfa.com

Finally, personal data is also processed for statistical purposes to see how users use the website and analyze search behavior, as well as to display content customized content. Such information is, however, only processed in an aggregated form or in a form that cannot identify you as an individual. Data is also processed indirectly in connection with the development, testing, and administration of the IT systems underlying our website.

When using features on our website that allow you to post information or other material on it, please note that such information may also contain personal data. In the event that your information contains data about other individuals, you may only post such data if you have received their consent to provide

Legal basis for the processing and storage period

Elfa processes your personal data when necessary for the performance of an agreement with you and when we have another legitimate and justifiable interest in processing your personal data, such as an interest in marketing ourselves to visitors on the website or an interest in developing our website or our products and/or services. If we were to process your personal data for any purpose that according to applicable legislation requires your consent, we will obtain your consent before commencing with such processing.

The data we collect in accordance with what is stated above is deleted when the purposes of the processing have been completed.

Security for the protection of personal data

Elfa safeguards your personal data with a high level of security and has to take appropriate technical and organizational security measures to protect your personal information from unauthorized access, amendment, dissemination, or destruction.

Restrictions on disclosure of personal data

We may appoint external partners to perform tasks on our behalfs, such as providing IT services or helping with marketing, administration of press releases management, data analysis, or statistics. The performance of these services may mean that our partners, both within the EU / EEA and outside the EU / EEA, will have access to your personal data. Companies that process personal data on our behalf must always sign an agreement with us so that we are able to ensure a high level of protection for your personal data even with our partners.

Special safeguards are taken with regard to partners outside the EU/EEA, such as signing agreements that include the standardized model clauses of data transfer adopted by the EU Commission and available on the EU Commission’s website.

Elfa may also disclose your personal data to third parties, for example, the police or other public authority, if it concerns criminal investigations or if we are otherwise required to disclose such data by law or public authority decisions. Elfa will not disclose your personal data to any other extent other than described in this section.

External links

This information about personal data processing applies to data about you that Elfa processes within the scope of our website. Our website may sometimes contain links to external websites or services that we do not control. If you follow a link to an external website, you are encouraged to review the principles of processing personal data processing and information about cookies that apply to the website in question.

Your rights and the right to make complaints

Under applicable data protection legislation, you are entitled, at any time, to request access to the personal data that is processed about you, to have erroneous personal data corrected, to request that Elfa shall stop processing and delete your personal data, to request that the processing of your personal data is restricted, to exercise your right to data portability, to withdraw consent to particular processing (where such consent has been obtained) and to object to the processing of personal data. You are also entitled, at any time, to lodge a complaint with the relevant supervisory authority if you consider that your personal data has been processed in contravention of applicable personal data legislation.

Requests regarding personal data at Elfa (the Article 15 Registry Review) are sent to the Data Protection Officer: dataprotectionofficer@elfa.com

Contact details

Elfa is the data controller for processing your data. If you have questions about how we process your personal data or want information about and contact details for designated data protection officers/roles responsible for personal data matters in other Elfa Group companies, please contact us by e-mail: dataprotectionofficer@elfa.com


Information about cookies and how you can avoid them

Elfa's use of cookies

We use cookies on our website. Cookies are small text files stored on your device when you browse and use websites or other online services in order, for example, to facilitate certain features such as navigation on the website.

We use cookies to improve your user experience, select language, aggregate statistics about the number of visitors to the website and obtain data about how the website is being used. This data enables us to develop and optimize the website.

Cookies are sometimes used to collect data that is considered to constitute personal data, such as IP addresses and data linked to the IP address, but no personal data directly attributable to you as an individual. The purpose is to create personalized and relevant content for you as a visitor.

Cookies may either be deleted automatically when the user closes their browser (so-called "session cookies") or stored on the user's computer to facilitate future visits to the website (so-called "permanent cookies"). Permanent cookies will also be automatically deleted after a specified period.

More about settings for cookies on the website (link).

Cookies from third parties

Certain cookies from third parties are used on Elfa’s website. Such third-party cookies are used primarily to improve your user experience, select language, aggregate statistics about the number of visitors to the website and obtain data about how the site is being used. We also collect demographic and interest reports through Google Analytics Advertising features. The information does not contain any personal data and is used to analyze the traffic of our target groups to the website. Third-party cookies may sometimes be used by third parties for their own purposes. In some cases, for example, through the tools provided by Facebook, cookies and other storage techniques are used to collect or receive information from the site (such as which pages you visit) and other parts of the Internet, and to use this information to provide measurement services and targeted marketing on other websites.

This is a list of the types of cookies used on Elfa’s website (link), their function, the purposes for which the data are collected, and how long data collected by cookies are kept.

How to avoid cookies

If you do not accept the use of cookies, your web browser can be set so that it automatically rejects storing cookies or informs you each time a website requests to store a cookie. Previously stored cookies can also be deleted through the web browser.

If your browser rejects cookies, this may reduce the functionality of the website.

Learn more about: opting out of Google Analytics advertising features

For more information about cookies and what you can do to protect your personal information on the Internet: www.youronlinechoices.eu

Social networks

The website sometimes embeds content and sharing tools from social networks. These suppliers may thereby come to use cookies on Elfa's website. Elfa has no control over these cookies or the data they collect.

You should check relevant third-party websites for further information about these cookies and how these cookies and how to opt out of receiving them.

1) Regulation (EU) 2016/679 of the European Parliament of the Council of 27 April 2016 on the protection of natural persons with regard to the processing of personal data and on the free movement of such data and repealing Directive 95/46/EC (General Data Protection Regulation).

Last updated: 11/11/2022