ELFA INSIGHTS

Circular consumption:
a sustainable choice and future trend

Awareness around our impact on the climate and natural ecosystems is greater today than ever before. In the wider community, there is a growing tendency to consume with care and responsibility, and with a focus on the circular economy. What do we need to think about when it comes to more sustainable purchasing, and what exactly is circular consumption? We are joined by Alexandra Davidsson, who is an expert in sustainability and a member of Elfa Insights, to help us answer these questions.

Consumption that focuses on reuse and recycling

Circular consumption is about minimising waste and maximising the recycling and reuse of products. Unlike the traditional linear economy, in which products are made, used and then disposed of, the circular economy treats products and materials as resources that should be kept in circulation for as long as possible. Interest in sustainable consumption has grown strongly in recent years. The majority of consumers are trying to reduce their footprint by consuming in a more circular way. For many of us, this means being more mindful of the circular economy – by adopting sustainable habits such as reusing bags and glass jars, and giving away or selling items that we no longer use. Others choose to repair what they already own and look after their clothes so that they last longer.

A passing trend or essential for the future?

There is much to suggest that the outlook is promising and that circular consumption really is here to stay - especially if we are to remain within our planetary boundaries. A majority of people think that they will consume more sustainably in the future and there is considerable interest in acting and thinking in a more circular manner, for example by shopping second-hand rather than new. A lot of people seem to be most positive about buying a second-hand bike, but cars, tools, glassware and crockery are also popular second-hand purchases.

Storage for a sustainable lifestyle

Circular consumption is not just about what we buy, but also about how we look after and use what we already have. Methods used to extend the life of products we consume include repairing and caring for our possessions instead of buying new ones, and selling or giving away what we no longer need. Working with the cooperative housing organisation, HSB, here in Sweden, we took a look at how smart storage solutions can foster sustainable consumption behaviour. By allowing the residents who took part in the HSB Living Lab research project to use and modify our storage solutions, we were able to see that smart and, possibly above all, personalised storage reduced the risk of over-consumption and encouraged recycling and reuse.

Report "Sustainable storage"

More sustainable lifestyles for a brighter future

Our storage expert Christine Dalman offers a few simple tips here on how to embrace a sustainable lifestyle that also safeguards the future!

Three simple tips on what to think about when it comes to circularity and storage in the home:

Organise your possessions and make them visible

Smart storage means being able to see and access what you already own. You are less likely to forget what you have if your possessions are organised so you can easily see them. This may help you use your items more efficiently and not make unnecessary purchases.

Create a recycling zone

Having a dedicated area for recycling and reuse of products in your home may facilitate circular consumption. Products that you are able to repair, donate or sell can be placed in separate boxes or shelves. This makes it easier for you to get started with the recycling process.

Classic hanging storage from Elfa with shelves and mesh trays filled with candles, napkins and cords.

Choose sustainable products that are designed to last

Versatile shelving and other modular storage solutions that can be adapted to suit your needs make it easier to organise and store your possessions in a sustainable way. Over time, these units can be moved and switched around to suit your changing needs.

Elfa Insights 2024

Elfa Insights är Elfas tankesmedja där vi undersöker trender, behov och utmaningar inom förvaring. Detta gör vi genom konsumentundersökningar och genom att samla in insikter från ledande experter inom hållbar konsumtion och psykologi. Vi kan därmed djupdyka inom vårt absoluta favoritämne, förvaring, och inspirera till bättre ordning och harmoni hemma så att du kan frigöra plats för det som är viktigt i vardagen.

Alexandra Davidsson

Alexandra Davidsson är hållbarhetsexpert med stor kunskap och erfarenhet inom cirkulär ekonomi, konsumtion och hållbar livsstil. Hon arbetade som generalsekreterare för föreningen Medveten Konsumtion 2016-2022 och har utsetts till en av Sveriges 33 största talanger inom hållbarhet enligt Aktuell Hållbarhet samt till en av Sveriges 101 hållbarhetsmäktigaste. Hon brinner för cirkulär ekonomi och att skapa cirkulenter – ett begrepp för framtidens hållbara konsument.

Anneli Östling

Anneli Östling är relationsexpert, diplomerad psykosyntesterapeut och förändringsledare som till vardags arbetar med parterapi i sin mottagning på Kungsholmen i Stockholm. Hon ligger också bakom appen Otrohetsakuten och är aktuell med podcasten Stora Relationsguiden som används som parterapi. I höst kommer även en ny app och en bok med samma titel.

Christine Dalman

Elfas Förvaringsexpert och Senior PR Specialist sedan mer än 30 år tillbaka.

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