Elfa story | At home with Jessica
Thanks to Elfa Décor, Jessica Frej has transformed her lacklustre cellar space into a sparkly new dressing room. Functional, cosy and nice!
Charming, charismatic cookbook writer and TV personality Jessica Frej moved into a house on Lidingö with her partner in November last year. Once all the rooms in the house had divided between the couple and her partner Christian’s nine-year-old son, there was one room left over. “We had a space of over twenty square metres with only basement windows. It had previously been a bedroom. I thought it was a good space to set aside for our clothes,” says Jessica.
By Charlotta Flinkenberg Photos Lina Eidenberg Adamo
Jessica, who had an Elfa system in a walk-in closet in her previous apartment, liked the concept of having everything in one place, including space for a dressing table. Like me, my partner is interested in clothes, and we both thought it was important to make this room as smart and functional as possible. Even though the room is relatively big, it needs to fit a lot as there are two of us. So our goal was to get in as much storage as possible. That’s why we chose Elfa, as the system allows you to make use of the entire wall from floor to ceiling.”
Many choose to store certain pieces of clothing in different places, for example based on the season. This, however, was not for Jessica; instead, her requirement was that everything be together in one place – this room. “I didn’t want to spread my storage across several places in the house. Partly because of space, but also because of the time it takes running around looking for things. In this dressing room we keep everything from glamorous dresses to sailing gear like life vests. Ski clothes, everyday clothes, party clothes – it’s all here. Some things are stashed away in hidden drawers, but everything is in one room. The amazing thing is that once we had unpacked everything there was still space left over. Some empty shelves, which was lovely.”
The dressing room is also where the family’s clothes end up after coming out of the laundry, which is in the room next door. “Most families need somewhere to hang their laundry and fold their clothes. In our dressing room we’ve set aside one metre of rod/clothes rails for wet clothes alone. Like an extra laundry space.
“I’m so pleased with the cosy feel in here. It’s really snug and amazing. In the mornings I’ll get a coffee, do my makeup and hang out in the dressing room while getting myself ready. And in the evenings it’s lovely to have a glass of bubbly in here!”
“My advice would be to find a space of this size in your home and set that aside for clothes. Many keep their clothes in their bedrooms, but bedrooms don’t actually have to be so big – they’re only where you sleep. It’s better to have a separate space just for clothes, as then you avoid having to disturb a sleeping partner when you’re getting up and choosing what to wear.”
Age: 31 years
Job: Cookbook writer, influencer, designer.
Lives: In a villa on Lidingö with her partner Christian and his son Douglas, 9
Latest project: A new cookbook: “Jessica’s veggie dinners – as easy as it gets&rdquo