Products
Functional storage makes your everyday life easier. Elfa has different product lines adapted to different storage needs.
The athletic Wiberg family realized that running around to search for clothing on three stories was inefficient. Their laundry logistics and storage aesthetic truly needed an upgrade. After a makeover, the cellar is now the family’s favorite place!
Text Charlotta Flinkenberg Photo Fredrik Bjelkerud
The team analyzed the family’s needs and determined that they needed a better daily flow for routines surrounding the rotation of workout clothes to be used, washed, stored and used again. And they have quite a lot of workout clothes in continuous motion.
“ One of the first suggestions from the experts was to eliminate the step of having workout clothes spread out on different floors. All the focus would now be on the cellar.”
Johanna and her husband had grown tired of running up and down three flights of stairs in search of bags and fresh workout clothes. Or spending half a week searching for all their ski gear before heading off to the mountains.
“ We needed help with the searching itself, and the unnecessary time stress related to it.”
The now well-organized cellar has closets with sliding doors in which outerwear and seasonal storage can be tucked away a little more discreetly for a cleaner feel.
“ We no longer have to search all over the place for ski gear or winter jackets when we need them!”
Do you spend more time in the cellar now?
“ Absolutely! We’ve gained an extra 100 square meters of living space. It’s so nice down there now. Before, it was a bland space that you rushed through. But now it’s functional, pleasant and inviting. The kids have an activity and movie room next to the cellar. It’s cozy to stand and fold clothes while they play in the next room and hang from their gymnastics rings.”