Products
Functional storage makes your everyday life easier. Elfa has different product lines adapted to different storage needs.
2023 firar Elfa 75 år av innovation och kundfokus. Sedan starten har företaget varit en pålitlig partner för många svenskar - och likt samhället, hemmen och bostadsmiljön - har även Elfa utvecklats genom åren. Men hur har svenskarnas boendesituation, inredning och vardag förändrats från det att Elfas framgångsresa startade till idag?
Från 1948 och fram till 2023 har svenskarnas hem genomgått betydande förändringar. Utvecklingen har präglats av framsteg inom teknik, förändrade livsstilar och samhälleliga trender som har påverkat våra hem och vår boendestandard.
Under 1950-talet var det vanligt med mindre och mer enkla bostäder. Familjer bodde ofta i lägenheter eller mindre hus och hade begränsat utrymme, samtidigt som familjerna var större sett till antal. Ett typiskt hem på den tiden präglades av funktionella möbler, förvaring och fokus på gemensamma ytor som vardagsrummet med enkel inredning. Hemmen var ofta praktiska och hade grundläggande faciliteter som kök och badrum, men saknade inte sällan moderna bekvämligheter såsom centralvärme och varmt vatten.
Under 1960- och 1970-talen fortsatte bostadsutvecklingen i och med att miljonprogrammet tog fart. Större bostadsområden byggdes och erbjöd moderna lägenheter och hus med bättre standard och fler faciliteter. Det blev vanligare med separata sovrum för barn och föräldrar samt större kök och badrum. Många hem började också att utrustas med centralvärme och varmvattenberedare, svenskarnas boende blev bekvämare på många sätt.
The flexibility of being able to work remotely has become increasingly important and this affects the design of housing. Home offices and customizable workspaces will be in demand. So also technology that makes homework easier.
It is not only the work of the future that is flexible. Housing will be more adaptable to meet changing needs and lifestyles. Modular and multifunctional solutions enable remodeling of spaces and storage as needed. The homes will be designed to be adaptable to different family sizes, work needs and leisure activities at all stages of life.
Technology will continue to play a central role in our homes. Smart home solutions such as connected devices, voice control and automation enable easy control of various systems in the home, such as lighting, heating, security and entertainment. The integration of IoT makes it possible to create more adaptable and user-friendly living environments. We simply become more comfortable.
Elfa Insights is Elfa’s think tank where we investigate trends, needs and challenges related to storage. We do this through consumer surveys and by gathering insights from leading experts in sustainable consumption and psychology. This gives us the opportunity to delve deep into our favourite subject, storage, and inspire others to bring order, structure and harmony to their home and thus create space for important everyday things.
Alexandra Davidsson is a sustainability expert with extensive knowledge and experience in circular economy, consumption and sustainable lifestyle. She worked as general secretary for the association Medveten Konsumtion 2016-2022 and has been named one of Sweden's 33 greatest talents in sustainability according to Aktuell Hållbarhet as well as one of Sweden's 101 most powerful in sustainability. She is passionate about circular economy and creating circulars - a concept for the sustainable consumer of the future.
Anneli Östling is a relationship expert, certified psychosynthetic therapist and change leader who works with midwives in her clinic at Kungsholmen in Stockholm. She is also behind the app Otrohetsakuten and is current with the podcast Stora Relationsguiden, which is used as a midwife. I host also a new app and a book with the same title.
Elfa’s Senior PR Specialist and Storage Expert for the past 30 years.
Our consumption patterns, habits and values are influenced to a large extent by the environment in which we grew up and they also affect the way we develop as people. It is a topic that has interested scientists for years, and it interests us at Elfa too. What role does the era in which we grew up play in our consumption habits? And what significance does this have for the storage in our home?
Read moreWe all need a roof over our heads, but how should everything under that roof look? Some trends may lean nomadic, and many people are moving out of cities and trying to become independent of one another, but the home in some form will always be important.
Read moreWhat role does the era in which we grow up play in our lifestyle habits? And what significance will this have for the storage in our homes in the future?
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