The pandemic has certainly sparked something of a renaissance for the home. People’s homes have become increasingly important to them during these times of uncertainty in the world. We need a haven where we can focus on our wellbeing. Our home has become the centre of our lives. It’s where we work, spend time with the family, exercise, eat our meals and relax – multifunctional, 24/7 spaces, quite simply.
The pandemic has had an impact on our lives, how we view our homes and the way we feel in them. When you turn a home into a multifunctional hub, you usually acquire more things. When that happens, you need more space, preferably flexible solutions that can easily be adapted and reconfigured to suit the situation. Space for working and workouts, more storage, better connectivity, larger areas and more rooms…the list is long. Monitors, tablets, chargers and charging stations all take up space. As do all the bits and pieces that are part of the new hobbies we’ve adopted over the last year or so. In Scandinavia, for example, there is greater interest in outdoor activities, self-actualisation has gained importance, and the popularity of hobbies like cooking, baking and growing vegetables has soared.
Elfa Insights is Elfa’s think tank where we investigate trends, needs and challenges related to storage. We do so by conducting consumer surveys and collecting views and insights from leading experts in the fields of architecture, sustainability, fashion, interior design and future predictions. This gives us the opportunity to delve deep into our favourite subject, storage, and inspire others to bring order, structure and harmony to their home and thus create space for important everyday things.
Feng Shui consultant and certified interior designer. She is the founder of the consulting company Add Simplicity and her blog addsimplicity is one of the Nordic region's largest in interior design.
Writer, podcaster and future trend spotter. Runs a podcast called “Heja Framtiden” in which he takes a look at the future. Author of a book about the future of Sweden after Corona.
AD, fashion stylist and sustainability consultant. Founder of Make it last, a creative duo specialising in style and sustainability.
Elfa’s Senior PR Specialist and Storage Expert for the past 30 years.