STUDIO ELFA

Major renaissance for the home

The pandemic has certainly sparked something of a renaissance for the home. People’s homes have become increasingly important to them during these times of uncertainty in the world. We need a haven where we can focus on our wellbeing. Our home has become the centre of our lives. It’s where we work, spend time with the family, exercise, eat our meals and relax – multifunctional, 24/7 spaces, quite simply.

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8 out of 10 office workers across Europe have spent the last year or so working from home, and surveys show that many want to make remote working their new norm, at least to some extent, even after the pandemic has passed. 

New needs place new requirements on storage

The pandemic has had an impact on our lives, how we view our homes and the way we feel in them. When you turn a home into a multifunctional hub, you usually acquire more things. When that happens, you need more space, preferably flexible solutions that can easily be adapted and reconfigured to suit the situation. Space for working and workouts, more storage, better connectivity, larger areas and more rooms…the list is long. Monitors, tablets, chargers and charging stations all take up space. As do all the bits and pieces that are part of the new hobbies we’ve adopted over the last year or so. In Scandinavia, for example, there is greater interest in outdoor activities, self-actualisation has gained importance, and the popularity of hobbies like cooking, baking and growing vegetables has soared.

Portrait of Christian von Essen

Christian von Essen, futurist, podcaster and member of Studio Elfa shares his thoughts on the new, hybrid era, ways of living and demands on our homes.

“I believe that this hybrid model is going to be the norm for the next few years, with a much greater blending of personal life and work. Our homes will continue to be a key hub for education, self-actualisation, cooking, work and exercise.

Obviously this also places considerable demands on having flexible solutions in our homes. We want them to continue being the important expression of self and identity that they are, while also perhaps wanting to stow away our work tools and essentials at the end of the day. In addition, we want quick access to everything that we need.

This means finding resource-efficient solutions that are smart and flexible for the home.

I believe that in the future we’ll see increased interest and passion in spending a bit more time and energy on our homes.”

More people are restyling their homes

Jannice Wistrand, interior designer and Feng Sui consultant, has seen a sharp rise in demand for interior design help over the past year. Here she lists three main reasons for this.

My clients have:
1. been able to save money that they would normally have spent on holidays.
2. had more time to reflect and plan. They now see what their home looks like during the day – putting greater demands on the designer and the room.
3. made investments and want help setting up a home office now that it’s clear that we’ll partly be working from home in the future too.

Studio Elfa 2021

Studio Elfa is Elfa’s think tank where we investigate trends, needs and challenges related to storage. We do so by conducting consumer surveys and collecting views and insights from leading experts in the fields of architecture, sustainability, fashion, interior design and future predictions. This gives us the opportunity to delve deep into our favourite subject, storage, and inspire others to bring order, structure and harmony to their home and thus create space for important everyday things.

Jannice Wistrand

Feng Shui consultant and certified interior designer. She is the founder of the consulting company Add Simplicity and her blog addsimplicity is one of the Nordic region's largest in interior design.

Image of our Studio Elfa expert Christian Von Essen

Christian von Essen

Writer, podcaster and future trend spotter. Runs a podcast called “Heja Framtiden” in which he takes a look at the future. Author of a book about the future of Sweden after Corona.

Emma Elwin

AD, fashion stylist and sustainability consultant. Founder of Make it last, a creative duo specialising in style and sustainability.

Christine Dalman

Elfa’s Senior PR Specialist and Storage Expert for the past 30 years.