GDPR at Elfa

• Elfa International AB in Sweden is the collector of the data, our Data Protection Officer dataprotectionofficer@elfa.com
• The data collected is used for marketing research and analytics of web site usage. This data is processed through and by Google Analytics.
• To better interact and communicate with our customers and end users, contact information given in our design tools or contact forms may be used for direct marketing.
• Information collected is retained for 24 months.
• It is possible to at any point of time withdraw your consent for us to use data and contact information about and from you. This can be done by contacting our DPO or Customer Service.
• In Sweden Datainspektionen is the authority for managing complaint about non compliance with GPDR.