40´s “If you do the dishes – Elfa will dry them!”
The founder of Elfa, engineer Arne Lydmar, was presented with the idea and design of a wire dish rack, not only saving space by the kitchen sink but also saving time drying the dishes by hand. The man with the original idea was his wife’s cousin, Nils Strinning (a world famous Swedish designer) who’s ambition was to find a way to make daily routines in the kitchen easier.
And so the journey for inventing a suitable coating that should stand the test of time began. A technique to attach it to the wire also needed to be developed. After looking all over the world for an efficient solution, the coating was finally solved and a ground-breaking technique was born!
During the years that followed, the dish rack was accompanied by numerous wire products such as shoe racks, bathroom baskets, changing tables and wire drawers for closets to mention just a few.